Hyderabad, November 13, 2025 – the world’s second-largest toy manufacturer and owner of iconic brands like Barbie, Hot Wheels, and Fisher-Price, has inaugurated its Global Capability Center (GCC) at Gowra Palladium in HITEC City, Hyderabad.
Strategic Move
The new facility positions Mattel alongside numerous Fortune 500 companies that have made Hyderabad their operational hub. The GCC is expected to focus on technology development, data analytics, digital transformation, supply chain optimization, and business process management for Mattel’s global operations.
About Mattel
Mattel is a global leader in toy manufacturing with world-famous brands including Barbie, Hot Wheels, Fisher-Price, American Girl, and Uno. The company operates in more than 35 countries and sells products in over 150 nations worldwide.
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Job Creation
The facility is expected to create significant employment opportunities for professionals in areas such as software development, data science, digital marketing, supply chain management, and business analytics. Industry experts estimate the facility could employ several hundred professionals initially, with potential for expansion.
Hyderabad’s GCC Hub Status
Mattel’s entry adds to Hyderabad’s impressive roster of over 400 Global Capability Centers, making it one of the world’s fastest-growing GCC destinations. The city has attracted major players, including Microsoft, Google, Amazon, Goldman Sachs, and Walmart.
Why Hyderabad
The choice of HITEC City’s Gowra Palladium places Mattel in the heart of Hyderabad’s technology corridor, offering:
- World-class infrastructure and connectivity
- Access to top talent from leading educational institutions
- Cost-effectiveness compared to other global locations
- Thriving business ecosystem with established support services
Government Welcome
The establishment has been welcomed as further validation of Telangana’s business-friendly policies and Hyderabad’s competitive advantages. The move aligns with the state government’s vision of positioning Telangana as a leading destination for technology and business services.
Market Significance
Beyond the GCC, Mattel has been expanding its presence in the Indian toy market, which is projected to reach ₹3-4 billion by 2025-26. The company’s increased focus on India reflects its long-term commitment to the country.
Mattel’s GCC inauguration marks another milestone in Hyderabad’s journey as a global business and technology destination, offering new career opportunities with a globally recognized brand that has shaped childhood experiences for over 75 years.
