German consumer electronics brand Blaupunkt is planning to export its LED TVs to markets in Australia and South America, with India serving as a hub for production. Blaupunkt operates in India through its brand licensee Super Plastronics Pvt Ltd (SPPL), and is also working on expanding its offerings beyond TVs to other appliances. Additionally, the company is planning to enter the photovoltaic products business in India after having success in the renewable energy market in Europe and teaming up with SPPL.
Blaupunkt’s Indian partner, SPPL, is coming up with a new TV manufacturing unit that will be operational in the next two quarters with an installed capacity to roll out two million units per annum. “We believe that a good quality of Indian production can be as well the next step of thinking of the development of export from India from SPPL factory,” said Blaupunkt Managing Director Andrzej Cebrat. He added that the company sells by teaming up with Google, which will overcome the problems of sourcing and pricing, the biggest challenges in the TV market.