Freedom becomes leader in sunflower oil sales
Hyderabad: Freedom Refined Sunflower Oil, the front runner brand name of city-based Gemini Edibles and also Fats India Ltd (GEF India) has actually been rated the No.1 brand name by quantity sales in the sunflower oil sector in India, according to Nielsen intelligence information on Refined Oil Cons Pack (ROCP).
The brand name accomplished this spots while having its existence in the states of Andhra Pradesh, Telangana, Karnataka, and alsoOdisha The ranking highlights the deep market infiltration of the brand name and also customer choice for the brand name. Freedom is additionally offered as Rice Bran Oil, Groundnut Oil, and alsoMustard Oil The Retail Index solution by Nielsen intelligence covers Grocers, General Stores, Chemists, Cosmetic Stores, Paan Plus Stores, and alsoModern Trade Stores
Pradeep Chowdhry, MD, GEF India, stated:”We are delighted to have ‘Freedom’ as the No. 1 brand in India by value in the sunflower oil category with a 20.5 per cent market share. This is a result of our consumer-centric approach, robust distribution network, and focus on quality. The company is looking at strategic expansion and in the next few years, we intend to launch in Tamil Nadu and Kerala which have high volumes of sunflower oil consumption”
Further, we would certainly additionally broaden our existence to the north and also eastern states of India such as Chhattisgarh, Jharkhand, Uttar Pradesh, and also West Bengal, he included.
Freedom Oil has high infiltration of items have actually been feasible as a result of its substantial circulation network. GEF India additionally has an advanced center in Kakinada (2 systems) and also Krishnapatnam, Nellore with an integrated capability of 2615 MT daily. The center has tools from DesmetBallestra (Belgium). The center from Krishnapatnam is FSSC 22000 accredited and also remains in the procedure to get the exact same for the 3rd refinery at Kakinada.
