Ikashi Group has transformed from a simple fintech startup into a major wealth-tech business worth Rs 120 crore. The company now operates across multiple cities including Hyderabad, Pune, and Malkapur.
The firm is expanding rapidly with plans to open a new branch in Visakhapatnam soon. Even more ambitious, Ikashi will launch its first overseas office in Singapore, marking a significant milestone for the company.
L Prasad Reddy, the company’s founder, drives this growth with a clear vision. He believes financial services should help people manage their money confidently rather than confuse them. This philosophy shapes how Ikashi approaches every aspect of its business.
The company maintains its strongest market position in Andhra Pradesh and Telangana. This focus on the Telugu states represents a calculated business strategy rather than coincidence.
Prasad explains the reasoning behind this regional emphasis. He notes that many people in these states want to learn about investing and money management but struggle to find proper guidance. They also lack access to trustworthy investment platforms.
Ikashi works to solve these problems by providing financial education and reliable investment tools. The company specifically targets areas where traditional financial services have limited reach.
The founder’s personal background influences this mission. Born as Prasad Rajendra Reddy, his family moved from the Telugu-speaking regions to Maharashtra for employment opportunities. This experience created a strong emotional bond with his home states.
His family’s journey from their ancestral lands to find work elsewhere deepened his understanding of regional challenges. It also motivated him to create opportunities that could benefit people in his native areas.
This personal connection drives Ikashi’s commitment to grassroots development. The company focuses on building financial awareness at the community level rather than just serving urban markets.
By concentrating on underserved regions, Ikashi aims to create lasting change in how people approach money management and investment decisions.
