The Twin Cities of Hyderabad and Secunderabad have been witnessing a record surge in online Sehri and Iftar orders during the holy month of Ramadan. With the ongoing pandemic, people are avoiding crowded markets and are opting for online orders to break their fasts.
The online food delivery platforms like Swiggy, Zomato, and Uber Eats have reported a significant increase in orders for Sehri and Iftar meals. The orders have increased by almost 50% compared to last year’s Ramadan season.
The convenience of ordering food online has made it easier for people to observe their religious practices while maintaining social distancing norms. The online platforms have also introduced special Ramadan offers and discounts to attract more customers.
The surge in online orders has also provided employment opportunities for many people who lost their jobs due to the pandemic. The online food delivery platforms have hired more delivery executives to meet the increasing demand.
The restaurants and food outlets in the Twin Cities have also adapted to the changing times by introducing new menus and offering more variety in their Sehri and Iftar meals. Many restaurants have also started offering contactless delivery options to ensure the safety of their customers and delivery executives.
The surge in online orders has also highlighted the importance of digitalization in the food industry. The online platforms have made it possible for small-scale food businesses to reach a wider audience and increase their sales.
However, there are also concerns about the impact of online orders on traditional food businesses. The small-scale food vendors who rely on foot traffic for their sales have been hit hard by the pandemic and the surge in online orders.
In conclusion, the record surge in online Sehri and Iftar orders in Hyderabad and Secunderabad has provided convenience and safety to people during the holy month of Ramadan. The online food delivery platforms have played a crucial role in meeting the increasing demand and providing employment opportunities. However, it is important to ensure that traditional food businesses are not left behind in the digitalization process.
