Nutrition Nxt Launches ‘Parent’ Pet Food Range for Different Pet Life Stages
Hyderabad: Startup company Nutrition Nxt has launched a new range of pet food called ‘Parent’, specially made for pets at different stages of life.
The new pet food products include ‘Mother and Puppy’, which supports mother dogs during pregnancy and breastfeeding, and puppies up to four months old. They also introduced a ‘Puppy’ formula, designed to give strong nutrition to young dogs up to 18 months.
Other products in the range meet the unique needs of pets at different ages, ensuring pets get the right nutrition as they grow.
Praharsha Cherukury, Founder and CEO of Nutrition Nxt, said, “In India, there are not enough products that offer nutrition based on a pet’s age. Our team of animal nutritionists and veterinarians wants to change that. With the launch of ‘Parent’, we are mixing nutrition science with a deep love for pets to give pet parents the best care options.”
Currently, their pet food is made in a partner facility in Thailand, which is certified by the FDA and follows GMP standards.
Praharsha Cherukury also shared that they are building their own modern factory in Warangal, Telangana. This facility will meet FDA standards and is expected to open by FY26. In the first phase, they plan to invest $10 million (around Rs 84 crore) and produce up to 40,000 tonnes of pet food every year.
In addition to pet food, Nutrition Nxt also launched a digital pet care platform. They introduced two new apps: ‘PARENT360’ and ‘Provet’.
PARENT360 offers 24/7 support to pet parents, helping them take better care of their pets and stay connected with expert advice whenever they need it.
