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    HomeSportsBARC Data Reveals: Digital Viewership Reaches 2.3 Crore for IPL 2023 While...

    BARC Data Reveals: Digital Viewership Reaches 2.3 Crore for IPL 2023 While TV Faces Struggles

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    The Indian Premier League (IPL) 2023 has had a decline in viewership on TV, according to BARC data for the first ten matches. However, digital viewership has seen a major increase. The ratings on TV have dropped to as low as 3.68 TVR last season, with this season’s 4.72 TVR being the second lowest in the past six seasons, despite broadcasting matches on FTA. In terms of reach, IPL Season 16 has reached 274 million viewers, with 25 million viewers added from OOH and FTA channels. IPL is doing much better on digital, with record-breaking numbers.

    The Chennai Super Kings vs Rajasthan Royals IPL 2023 match on Digital (JioCinema) recorded the highest-ever concurrent viewership of 2.3 crore viewers, breaking the previous record of 1.86 crore viewers on Disney Hotstar during the finals of the 2019 season. Advertisers on TV during IPL have also reduced by over 40%, dropping from 64 advertisers last year to 35, while the digital streaming of IPL has got a record 23 sponsors and hundreds of advertisers. The free streaming of IPL on digital for all viewers in India has resulted in a record-breaking number of views in the first week – over 550 Cr.

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    The first weekend amassed 147 Cr. views, setting another record for being the highest-ever opening weekend for the TATA IPL on digital.

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    Rajesh M
    Rajesh M
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