Hyderabad: The City of Pearls is about to get more fragrant. Dubai’s celebrated scent specialist, Yusuf Bhai, known as the “Doctor of Fragrance,” is all set to make his grand entry into India with the launch of his first Yusuf Bhai Perfumes outlet in Hyderabad.
Who is Yusuf Bhai?
Yusuf Bhai, whose full name is Yusuf Madappen, is a self-made entrepreneur from Chavakkad in Kerala’s Thrissur district. Coming from humble beginnings—his father worked in a fish market—Yusuf initially worked selling inverters and later pursued photography while in Qatar. But it was his move to Dubai that truly changed his life.
Starting with door-to-door sales of perfumes, Yusuf’s keen sense of smell and determination turned him into a household name in the UAE’s competitive fragrance industry. Today, Yusuf Bhai Perfumes operates five successful retail stores across Dubai and Sharjah, attracting customers from across the Gulf and beyond.
What Makes Yusuf Bhai Unique?
Yusuf Bhai has earned a reputation for his rare talent to recreate any perfume simply by smelling it once—a skill that has earned him widespread admiration. Customers often request him to replicate discontinued luxury fragrances or recreate personalized scents that hold sentimental value.
He is especially known for his mastery over oud-based blends, traditional Arabic attars, and bespoke creations that combine modern appeal with Middle Eastern fragrance traditions.
India Debut – Why Hyderabad?
Yusuf Bhai announced the upcoming Hyderabad launch through his official Instagram, stating, “Hyderabad ka style alagich level ka hota — classy, bold, aur full original.” The post quickly went viral, with fans and perfume lovers eagerly awaiting details of the store’s opening date and location.
Though the official launch date remains under wraps, Yusuf has promised a grand unveiling “very soon.” The Hyderabad store is expected to carry his entire signature range, including some exclusive collections currently only available in the UAE.
Why It Matters
Hyderabad has seen a rising trend in niche perfumery and scent customization, and Yusuf Bhai’s entry is expected to further elevate the city’s luxury fragrance market. The launch is likely to draw huge footfall, especially from connoisseurs, influencers, and those who’ve followed his inspirational rags-to-riches story.
From the alleys of Chavakkad to Dubai’s luxury perfume scene—and now to India—Yusuf Bhai’s journey is a testament to passion, perseverance, and the power of scent.
