Mattel-organized event attracts 100+ children; participants receive free Barbie dolls worth Rs.1,500+
Hyderabad, November 24, 2025 – The “Style Your Barbie” event organized by Mattel Inc. at Bachpan Kids Wear‘s Banjara Hills Road No. 2 branch proved to be a massive success, with over 100+ children participating in the interactive activity.
The event, held as part of Mattel’s engagement with its retail partners and customers, offered children a unique opportunity to style their own Barbie dolls in a creative and fun environment.
Event Highlights
Customers who purchased any Barbie doll or playset received a Pink Pass that entitled them to participate in the styling activity. Children were given the opportunity to dress their own Barbie dolls and received two free Barbie dolls worth Rs.1,500+ as assured goodies.
The activity proved immensely popular, with children enthusiastically participating in creating unique looks for their Barbie dolls. Parents captured memorable moments through photographs as their children enjoyed the hands-on creative experience.
The event transformed the store into a “Pink Universe” filled with fashion, fun, and fantasy, creating an immersive Barbie experience for young attendees.
About Mattel Inc.
Mattel Inc. is the world’s second-largest toy manufacturer and owner of iconic brands including Barbie, Hot Wheels, and Fisher-Price. The company has a global presence in more than 35 countries and sells products in over 150 nations worldwide.
Recently, Mattel announced plans to establish its Global Capability Centre (GCC) in Hyderabad at Gowra Palladium in HITEC City. The GCC will focus on technology development, data analytics, digital transformation, and business process management for Mattel’s global operations.
About Bachpan Kids Wear
Bachpan Kids Wear operates 13 showrooms across Telangana and Andhra Pradesh, offering children’s products including toys, games, and apparel. The store has established itself as one of the top Hot Wheels and Barbie retailers in the region.
The Banjara Hills Road No. 2 location, situated opposite Mountain Bakery, serves as a flagship store showcasing Mattel’s complete product range. Bachpan Kids Wear has been a key retail partner for Mattel, recently hosting visits from Mattel’s Asia Head Lalit Agarwal and South Asia Regional GM Murat Ariksoy to discuss market strategy.
Future Collaborations
The success of the “Style Your Barbie” event reflects the strong partnership between Mattel and Bachpan Kids Wear. With Mattel’s upcoming GCC establishment in Hyderabad and Bachpan’s expanding retail network, more such engaging customer experiences are expected in the future.
The event not only promoted Mattel’s flagship Barbie brand but also created memorable experiences for children and families, reinforcing the brand’s connection with its young audience.
Photos From the Event
