The Ministry of Tourism (Northern Region) launched the ‘Incredible India’ initiative and ‘Travel for Life’ campaign on World Tourism Day 2023. The campaign started in Delhi Metro, with colorful graphics on selected Yellow and Blue line metro trains.
The flag-off event took place on September 27th at Dwarka Sector 21 Metro Station. Ajay Bhatt, Minister of State for Tourism and Defense, flagged off the Delhi Metro train, which was decorated with eye-catching visuals representing the ‘Travel for Life’ campaign.
The event was attended by various stakeholders and distinguished guests, including PIB representatives, travel trade media, Incredible India tourist guides, tour operators, and travel agents. Delhi Metro Management, members of the Youth Tourism Club, and senior officials of the Ministry of Tourism were also present.
Bhatt emphasized the importance of the ‘Travel for Life’ campaign and its alignment with PM Modi’s vision of encouraging people to explore the world around them. He also highlighted the need for responsible tourism and keeping the environment clean while traveling.
The campaign aims to promote collaboration and cultural exchange among travelers visiting different destinations. It conveys the message of responsible and sustainable tourism through visually appealing graphics and thought-provoking slogans displayed inside and outside Delhi Metro trains.
