The Neera Cafe is opening in Hyderabad on Wednesday. It was built by the State government at a cost of Rs 13 crore and is located at Necklace Road. The cafe is aimed at attracting lovers of the natural extract derived from palm trees. The cafe will be inaugurated by Excise Minister V Srinivas Goud. The government introduced the Neera Policy ambitiously, aimed at developing and benefiting toddy tappers in the State. Recently, the product received its license from FSSAI.
The Neera Cafe faced controversy regarding its name, Vedamrutam. Several Brahmin associations opposed the name, claiming that it was insulting Vedas. However, the Goud community supported the move of the government. Countering the claims made by these associations, V Srinivas Goud clarified that the government did not intend to hurt the sentiments of any community. The government named it after reading Vedas, where it is mentioned that Neera had medicinal qualities. According to him, the name was suggested by some students who had completed their PhDs after studying Vedas.
Recognising the value of the product, Chief Minister K Chandrashekar Rao brought a policy on Neera, added Goud.
