How Indian Festivals in the UAE Turn Into Massive Entertainment Events

How Indian Festivals in the UAE Turn Into Massive Entertainment Events
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As almost 4 million Indian expats live in the UAE, the community often celebrates their native festivals in whatever way they can. What began as intimate gatherings in homes has grown into grand public celebrations. In fact, Indian festivals are celebrated in the UAE in a way that expats often forget that they are not in their native land.

This year, Emirates Loves India organised one of the biggest Diwali events, attracting more than 100,000 attendees and making it the largest celebration of its kind in the UAE. Holi celebrations also take place across the country, with venues such as Barasti Beach and Creek Park hosting music, colour events, and community gatherings.

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Beyond cultural significance, these celebrations now play an important economic role in the UAE. Festivals increase local revenue and stimulate the economy by boosting business activity and sales. They also enhance the local economy by increasing investment and trade in the hosting areas.​​

Onam also attracts large crowds and celebrities to the UAE. This year, celebrities such as Vineeth Sreenivasan, G Venugopal, and Fejo attended various events. Kerala sarees and Sadhya are in high demand, supporting many Malayali businesses. In addition to religious festivals, cultural events like Thrissur Pooram are recreated through live replicas, such as the event “Mmde Thrissur Pooram,” which mirrors the UNESCO-recognised cultural carnival.​

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The Telugu community is equally active, with groups like Telugu Tarangini organising Ugadi celebrations in Ras Al Khaimah. These festivals have now become structured event industries, operating through ticket sales and organised programmes. They provide opportunities for hosts, performers, dancers, musicians, organisers, and vendors, benefiting both the community and the local economy. Beyond the official events, the festive spirit spills into the streets. During Diwali, the entire lanes are lit up in Bur Dubai, making it easy to forget you’re not in India.

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These festivals have become more than just celebrations. They are a way for Indian expats to feel at home in the UAE. They bring people together, support local businesses, and keep traditions alive. For many, these events are a reminder of their roots and a chance to share their culture with others.

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Riji Elsa Roy
Riji Elsa Roy

I’m a journalist specialising in entertainment and global issues. I watch everything from films to series and love digging into what they say about society, gender and politics. When I’m not working, you’ll find me binge-watching sitcoms and K-dramas.

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