22 brides and 10 celebrities including Alia Bhatt, Kareena Kapoor Khan celebrate India’s diverse bridal heritage
Malabar Gold & Diamonds, one of the largest gold and diamond retail chains in the world, has unveiled the 15th edition of its flagship ‘Brides of India’ campaign, recognized as one of India’s biggest and most anticipated bridal properties.
This year’s edition brings together 22 brides and 10 celebrities — Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere, and Manasi Parekh — reflecting the scale, diversity, and emotional depth the campaign has come to stand for.
Celebrating 15 Years
Mr. M.P. Ahammed, Chairman, Malabar Gold & Diamonds, said: “Each year, the Brides of India campaign is our tribute to the brides of this country, and the 15th edition marks a significant milestone for us. We have highlighted how brides honour tradition while bringing their own expression to it. This edition celebrates the depth of those traditions — the memories, rituals and relationships that define her. With Malabar’s commitment to transparency and quality assurance, we want every family to feel confident in choosing jewellery that is meaningful and trustworthy.”
Cinematic Excellence
The brand film is directed by Abhishek Varman with music composed by Shubhajit Mukherjee, bringing together a visual and musical narrative that captures the essence of India’s many bridal cultures and celebrates the rituals, emotions, and heritage that shape every bride’s story.
Celebrating India’s Diversity
Malabar Gold & Diamonds’ Brides of India has always honoured the extraordinary diversity of Indian bridal traditions. The collection spans every region from North to East to West and South, offering jewellery crafted for each cultural identity:
- Regal polki craftsmanship of Rajasthan
- Temple-inspired gold artistry of Tamil Nadu
- Kerala’s traditional kasavu-inspired bridal gold
- Intricate motifs that define Bengal’s jewellery heritage
Pan-India Accessibility
What makes the collection special is its pan-India accessibility, allowing any bride, anywhere, to choose jewellery from any cultural style. A bride in Chennai can opt for an elaborate Rajasthani polki set, just as a bride in Delhi can bring home temple jewellery from the South — a reflection of Malabar’s extensive design archive and customization expertise.
Signature Collections
The 2025 edition features Malabar’s signature bridal lines:
Divine Collection: Inspired by Indian heritage and temple art
Precia Collection: Gemstone-rich featuring rubies, emeralds, and sapphires
Diamond Collection: Contemporary yet tradition-rooted, blending radiant diamonds with motifs drawn from India’s cultural landscape
Every piece in the bridal range is designed, curated, and crafted by Malabar Gold & Diamonds’ master artisans, ensuring jewellery that honours culture, rituals, and auspicious wedding moments.
Celebrity Perspectives
Alia Bhatt said: “Every bride brings her own personality into her wedding, expressing tradition in a way that feels true to her. That’s what Brides of India represents. Malabar captures this beautifully through jewellery that feels meaningful, contemporary and connected to her story.”
Kareena Kapoor Khan added: “Every bride carries the traditions she has grown up with, and weddings bring that heritage to life through every ritual and moment. What I admire about Brides of India is how Malabar brings these stories together under one cultural narrative while keeping the bride at the centre.”
Anil Kapoor said: “In India, weddings are brimming with energy — the music, the colours, the celebrations that bring everyone together. But there’s also a deeply emotional moment when the bride looks around and feels the significance of this life-changing event. What I admire about Brides of India is how it understands that balance: the grandeur of the festivities and the sincerity of the bride’s journey.”
India’s Leading Bridal Destination
With the 15th edition, Malabar Gold & Diamonds reinforces its position as India’s leading one-stop bridal destination, offering culture-specific and contemporary designs across gold, diamond, platinum, and gemstone jewellery.
Powered by its design depth and culturally rooted bridal craftsmanship, Malabar continues to serve families looking for jewellery that is both auspicious and authentically theirs.
Malabar Gold & Diamonds invites brides to explore jewellery that reflects their heritage, their identity, and the memories they want to carry forward.
