Rockwell Industries, a refrigeration innovator and cold chain appliance manufacturer, has opened its “Rockwell Experience Center” in Hyderabad, India. The 4000 sq ft immersive center aims to educate consumers and businesses about the importance and benefits of cold chain and refrigeration technologies.
During the opening of the Experience Center, Rockwell Industries unveiled its new line of cold chain products, including ice cube machines, showcase coolers, and merchandising visi coolers. The center was formally opened by Soma Bharat Kumar, Chairman of Telangana State Dairy Development Co-operative Federation, along with other industry leaders.
The Experience Zone features energy-efficient refrigeration systems and showcases Rockwell International’s commitment to sustainable technologies. Visitors can explore five realistic sets, including a bakery, a professional kitchen, a bar, an ice cream parlor, and a supermarket, where they can interact with cutting-edge refrigeration solutions.
The industries that stand to benefit from the technologies highlighted in the Experience Zone include hospitality, ice cream and dairy, beverage, and medical sectors. The Experience Zone aims to provide relevant information to empower customers to make informed buying decisions.
Rockwell Industries plans to replicate the Experience Zone concept in all Tier 1 cities in the future. The Indian cold chain market is expected to reach INR 3,798.7 billion by 2028, with fruits and vegetables, meat and fish, dairy products, and healthcare products being major contributors.
Founded in 1986, Rockwell Industries is a leading commercial refrigeration appliances manufacturer in India. The company has two state-of-the-art manufacturing facilities in Hyderabad with a strong R&D capability. They supply to more than 27 countries and offer customized refrigeration solutions for specific requirements.
