Hyderabad has quickly grown into one of India’s most vibrant digital hubs. With a young population, a strong tech culture, and a rich food and lifestyle scene, the city has become the perfect place for content creators to thrive. From exploring the streets of Old City to showcasing luxury dining in Gachibowli, reviewing the latest gadgets, or creating relatable Telugu comedy, Hyderabad’s influencers cover almost every niche.
Many of these creators started small but have now built massive followings on Instagram, YouTube, and other social platforms. Their content not only entertains but also highlights the culture, food, fashion, and everyday life of Hyderabad. They collaborate with brands, support local businesses, and represent the city on national and international stages.
Here are the Top 10 Influencers & Content Creators who live in Hyderabad, each with one verified social profile. These creators continue to inspire millions while shaping the digital identity of the city.
1. Jahnavi Dasetty (Mahathalli)
Influence Area: Entertainment & Relatable Comedy
Instagram: https://www.instagram.com/mahathalli/
Jahnavi is one of Hyderabad’s most popular digital entertainers, known for her humorous, family-friendly Telugu comedy videos.
2. Mohammed Zubair Ali – Hyderabad Food Diaries
Influence Area: Food Reviews & Local Cuisine
Instagram: https://www.instagram.com/hyderabad.food.diaries/
Zubair Ali’s page “Hyderabad Food Diaries” highlights street food, cafés, and Hyderabad’s famous biryanis.
3. Natasha Gandhi
Influence Area: Food, Recipes & Culinary Expertise
Instagram: https://www.instagram.com/natashaagandhi/
Natasha Gandhi is a chef and food creator with strong Hyderabad ties. She shares recipes, restaurant features, and approachable cooking tips for home cooks.
4. Ahmed Ashfaq (Dr. Foodie Hyd)
Influence Area: Food Reviews & Street Food
Instagram: https://www.instagram.com/dr.foodiehyd/
Dr.FoodieHyd is a well-known Hyderabad-based food creator famous for street food and restaurant reviews.
5. Kanak Gurnani
Influence Area: Food, Home Cooking & Lifestyle
Instagram: https://www.instagram.com/kanak_gurnani/
Kanak creates food content, home-style cooking recipes, and Hyderabad-inspired dishes popular among local audiences.
6. Niharika NM
Influence Area: Comedy & Short-form Entertainment
Instagram: https://www.instagram.com/niharika_nm/
Niharika NM is a viral creator with strong roots in Hyderabad, known for her high-energy comedy reels.
7. Nihira Aggarwal (Nihira)
Influence Area: Travel, Fashion & Lifestyle
Instagram: https://www.instagram.com/nihiraaggarwal/
Nihira shares travel diaries, fashion shoots, beauty tips, and stylish Hyderabad lifestyle content.
8. Mehaboob Ali (MehaboobVlogs)
Influence Area: Travel & Food Exploration
Instagram: https://www.instagram.com/mehaboobvlogs/
Mehaboob Ali is a Hyderabad-based travel and food vlogger who showcases local spots, weekend getaways, and city experiences.
9. Sahithi Baddipadaga (YogawithSahithi)
Influence Area: Wellness, Food & Lifestyle
Instagram: https://www.instagram.com/yogawithsahithi/
Sahithi is a Hyderabad-based wellness creator and nutrition enthusiast who shares yoga routines, healthy recipes, and lifestyle tips.
10. Hyderabad Diaries – Shahrukh K Adnan & Abrar Khan
Influence Area: Travel, Local Culture & City Exploration
Instagram: https://www.instagram.com/hyderabad.diaries/
Hyderabad Diaries, led by Shahrukh K Adnan and Abrar Khan, is one of the most popular Hyderabad-focused travel and culture pages. They showcase the city’s hidden places, food spots, festivals, heritage areas, and everyday life across Hyderabad. Their reels and photo stories highlight local culture and give viewers a real, on-ground experience of the city.
The Collective Impact
These creators are shaping Hyderabad’s digital identity through authenticity, creativity, strong engagement, and relatable storytelling.
Hyderabad’s influencers are not only entertaining but also redefining digital culture for the next generation.
