The US Department of Agriculture in India (USDA) has been showcasing premium American food and beverage products through its ‘Taste of America’ campaign to the Indian market. To generate more enthusiasm and demand for US foods in southern India, the US Consul General Jennifer Larson and USDA Undersecretary Xochitl Torres Small conducted a ‘High Tea Celebration’ at the ITC Kohenur Sky Point in Madhapur, HITEC City. The carefully refined menu blended traditional Hyderabadi dishes with American variations that highlighted premium US products. In 2022, the value of US exports of consumer-oriented foods to India exceeded $1 billion, a 10 percent increase from the previous year.
Jennifer Larson said that the Taste of America event illustrates how both American and Indian businesses prosper when bilateral trade in agricultural products is increased, benefiting everyone, especially the consumer. The Rural Development Undersecretary Torres Small added that the campaign provides an opportunity to showcase the wide range of high-quality foods American farmers produce and a chance to share these healthy products with consumers across India.
India is known for its diverse set of cultures and cuisines, making it a hotbed for the global trend of fusion food. Indian chefs have been expanding their offerings with fusion barbeque dishes, sweets, and other savory foods in response to consumer demand. This is further evidence of increased bilateral agricultural trade and exposure to western cultures.