In Hyderabad, a new initiative called “flash folk” is bringing traditional art forms to the city. Dr. Mammidi Harikrishna, Director of the Department of Language and Culture in Telangana, came up with the concept to showcase the cultural heritage of Telangana and connect young people with their roots. The initiative has already started captivating shoppers in popular malls like GVK One and Lulu Mall.
Dr. Harikrishna explains that the project was originally planned for 2020 but was delayed due to the pandemic. However, it has now launched successfully in October 2023. The initiative aims to showcase the grandeur of Telangana and promote the importance of folk arts. It also addresses the digital age’s impact on the younger generation, providing them with real-time experiences that bridge the gap between the virtual world and their cultural heritage.
Around 5,000 artists have been trained in various traditional folk arts, and the initiative plans to expand to include other art forms in the future. What sets this initiative apart is its ability to transcend geographical boundaries. When people engage with the project, they become links in a chain that can share these cultural treasures through social media platforms. This means that not only can the art forms be appreciated locally, but they can also spread their influence to friends and family in other states and even across the world, fostering unity and appreciation for Telangana’s rich cultural heritage.