Hyderabad: Gravity Ad Films hosted a celebration for Varalakshmi Vratam. Women participated in the festival with deep devotion. This event, which occurs on the Friday before Sravana Purnima, holds special importance in southern states. Married women observe it for the prosperity and health of their families.
In the city, many married women began the Vratam early in the morning. They fasted throughout the day, focusing on the well-being of their families, particularly their husbands. In the evening, they shared prasadam with each other. While most people perform this ritual at home, many also visit their favorite temples to seek blessings from the goddess of prosperity.