Imagicaaworld Entertainment Limited is expanding its footprint into the indoor entertainment segment with the launch of India’s first Hello Park indoor amusement park in Hyderabad. The new facility will be located at Lake Shore Y Junction Mall in Kukatpally, marking a major step in the company’s strategy to bring innovative family entertainment experiences to urban centres.
The upcoming indoor park will cover approximately 10,000 square feet and is expected to open ahead of the upcoming festive season. The project will be developed through Imagicaa Next Pvt. Ltd., a wholly owned subsidiary of Imagicaaworld Entertainment.
New Indoor Entertainment Concept
Hello Park introduces an immersive indoor entertainment concept that combines physical play, digital interaction, and experiential attractions. The format is designed primarily for children aged 3 to 12 years, while also offering activities and experiences suitable for families.
The facility will feature several interactive zones including motion-based games, projection-based digital play areas, collaborative play spaces, and technology-enabled attractions designed to encourage creativity and social interaction.
Strategic Location in West Hyderabad
The park will be housed inside Lake Shore Y Junction Mall, one of the newest retail and lifestyle destinations in the city. The mall, which opened recently, spans nearly 1.6 million square feet and hosts over 250 brands, more than 40 dining outlets, and multiple entertainment zones.
Located at the busy Kukatpally–Balanagar Y Junction, the mall enjoys strong connectivity to major residential and commercial areas in West Hyderabad. The presence of large residential communities, IT professionals, and families in surrounding neighbourhoods is expected to generate strong visitor traffic for the park.
Imagicaaworld’s Expansion Strategy
The launch of Hello Park represents Imagicaaworld’s entry into the indoor family entertainment centre (FEC) segment. Unlike traditional outdoor theme parks, indoor amusement centres allow year-round operations and cater to urban consumers looking for short-duration entertainment experiences.
The company already operates several well-known theme and water parks across India, including Imagicaa Theme Park, Wet’nJoy Water Parks, Sai Teerth Devotional Theme Park, and Aqua Imagicaa.
Plans for Nationwide Rollout
The Hyderabad facility will be the first Hello Park location in India, and the company is planning to expand the concept across other major cities in the coming years. Industry experts believe the indoor entertainment format could gain popularity in metropolitan areas where malls serve as major leisure destinations for families.
With Hyderabad emerging as one of India’s fastest-growing urban markets, the launch of the Hello Park indoor amusement centre is expected to further strengthen the city’s position as a hub for modern retail, entertainment, and family leisure destinations.
