Thursday, April 18, 2024
More
    HomeBusinessSamsonite's Resilience Unveiled: Vidyut Jammwal Marks an Epic Finale of 'Tested Like...

    Samsonite’s Resilience Unveiled: Vidyut Jammwal Marks an Epic Finale of ‘Tested Like Samsonite’ Campaign

    Related stories

    Kishan Reddy to unveil progress report today

    Union Minister for Culture, Tourism and Development of north...

    Vishweshwar Reddy stands against government’s decision to sell endowment lands

    The BJP candidate for Chevella Lok Sabha constituency, Konda...

    Chiranjeevi Blood Bank Honors Maharshi Raghava for 100th Blood Donation Milestone

    The Chiranjeevi Blood Bank recently celebrated a special event...

    BRS leader criticizes low-quality meals in Gurukulas

    The BRSV state president, Gellu Srinivas Yadav, accused Chief...

    Samsonite, the global leader in travel solutions, concludes its groundbreaking campaign, Tested Like Samsonite, with an impactful finale video showcasing the brands commitment to quality and durability. Over its 112-year legacy, Samsonite has remained synonymous with strength and reliability, adapting to the evolving needs of travelers worldwide.

    Vidyut Jammwal for Tested like Samsonite Campaign

    - Advertisement -

    The 6-part video campaign, Tested Like Samsonite, honors individuals who, in the face of hardships, demonstrate valor and strength. Featuring legendary personalities in the previous videos, including renowned Indian Formula 1 driver Karun Chandok, Indian actor and fitness icon Milind Soman, tennis legend Sania Mirza, Michelin-starred Chef Garima Arora and influencer & entrepreneur, Ghazal Alagh, the campaign celebrates resilience and excellence in travel solutions.

    Commenting on the ‘Tested Like Samsonite‘ campaign, Ms. Anushree Tainwala, Executive Director – Marketing, Samsonite India, shared, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. The campaign, Tested Like Samsonite is a celebration of excellence, and we are thrilled to have associated with influential personalities, who showcased the enduring resilience of our products in this 6-video campaign. As a brand, we have always evolved with the times, and this campaign reflects our continued dedication to excel.”

    - Advertisement -

    As the campaign draws to a close, the finale video features none other than the iconic actor and martial artist extraordinaire, Vidyut Jammwal. In the one-minute action-packed video, he takes the center stage, putting the rugged resilience of the Samsonite’s Cubelite series through an ultimate adrenaline-fueled impact challenge. In an electrifying display of strength, Vidyut Jammwal, undertakes a series of high-demanding maneuvers, mirroring the relentless jerks, lifts, and twists encountered during various travel expeditions, enabling the luggage trolley to showcase its unmatched durability and its ability to withstand the rigors of travel with ease. In the exhilarating finale of the #TestedLikeSamsonite campaign, Vidyut Jammwal pushes the limits of endurance, and the Samsonite Cubelite series emerges triumphant against the toughest challenges.

    Spanning digital platforms, outdoor spaces and social media networks, the campaign exemplifies Samsonite’s innovative approach to travel solutions, symbolizing creativity, strength and durability in an ever-evolving landscape of the travel industry.

    - Advertisement -

    Link to the video of Vidyut Jammwal: www.youtube.com/watchv=4urFoyf7TH4&t=33s

    Campaign Details:

    Brand: Samsonite

    Campaign Name: #TestedLikeSamsonite

    Original campaign

    Agency: Lowe Lintas

    Production House: Flying pigs

    Director: Bharat Sikka

    For Social media influencer campaign

    Agency: Social Beat

    Production House: Magix Engage

    Director: Chinmay Deshpande

    - Advertisement -

    Follow us

    3,565FansLike
    179FollowersFollow
    1,202FollowersFollow
    965SubscribersSubscribe

    Contribute News

    You can contribute an article to Telangana Tribune by dropping a mail at newsdesk@telanganatribune.com

    Latest stories

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here