A major party State president has admitted that social media played a role in his party’s defeat. In the past, social media campaigns have been successful in elections in various states. Social media can impact the survival of political parties and candidates’ success. Posts on social media can change public opinion about parties and candidates.
Many believe posts on social media to be true, so political parties are using social media along with traditional methods for campaigning. Social media has a bigger role in elections now compared to previous years, creating new waves in campaigns with new technology. Candidates in Karimnagar Parliament used social media teams in past elections.
Special social media wings have been set up by parties to post campaign details online. Some leaders are seeking help from consultants to navigate technology. Social media teams are being hired by parties and candidates to target opponents and promote their campaigns. Parties are spending significant amounts on digital marketing agencies for campaigning.
Promotion through social media is a popular trend now, reaching voters easily through smartphones. The Election Commission monitors social media for any violations of rules, such as provocative content or religious hatred.
