AJIO, a popular online fashion store in India, is hosting its flagship event called the Big Bold Sale (BBS) from June 1, 2023. The sale is powered by Adidas and in association with Melorra. Customers can get early access for six hours daily starting May 28, 2023. This year’s BBS is the biggest ever, with over 5,000 brands and more than 1.3 million curated fashion styles available for shoppers.
Vineeth Nair, CEO of AJIO, is excited about the event and expects more than 60 million new users to visit the site. He said, “Over the past editions, AJIO BBS has become India’s favourite fashion extravaganza and we’re truly thrilled by the love customers have shown us.”
The BBS campaign film, called “Fashion’s Most Wanted,” features popular actors Shraddha Kapoor and Rana Daggubati. The film showcases the biggest brands in an action-packed sequence where Shraddha finds clever ways to hide from her pursuers by disguising herself in en-vogue looks from AJIO’s house of brands. The campaign will run across all platforms.
Overall, the Big Bold Sale is a great opportunity for fashion lovers in India to shop for their favourite brands at discounted prices.