The Union Ministry of Commerce had planned a campaign called the “People’s Choice Campaign” to promote the “One District One Product” (ODOP) and Geographical Indication (GI) of local products in Telangana. However, the campaign has not yet taken off in educational institutions across the state, even after 10 days.
The ODOP initiative aims to boost economic growth at the district level and support the handicraft sector and artisans. The campaign was supposed to raise awareness and stimulate economic activity. It was also meant to recognize the importance of local products in the country’s growth.
Colleges and universities were asked to participate in the campaign by organizing blog writing competitions about local products, screening educational videos, and shadowing artisans or weavers. However, due to delayed admissions and examinations, as well as the ongoing election fever in the state, the campaign did not receive much attention.
The University Grants Commission (UGC) has requested higher education institutes to document their participation in the campaign by posting photos and videos on the University Activity Monitoring Portal (UAMP) of the UGC.