**Hyderabad, July 2024:** Bikanervala, a leading Indian sweets and snacks maker, has opened its 7th outlet in Aramgarh, Rajender Nagar, Hyderabad. This new outlet marks the company’s 200th outlet.
On this occasion, Chetan Aggarwal, Director of Bikanervala Foods Pvt Ltd, expressed excitement about the new launch. He said, “We are thrilled to open a new outlet in Aramgarh, Hyderabad. This expansion shows our commitment to providing great culinary experiences while staying true to our heritage.”
The company aims to promote Indian sweets and fine food culture worldwide. Each new outlet in India and abroad is a step toward this goal.
Chetan Aggarwal also mentioned that the company plans to add over 50 outlets in the 2024-25 financial year. They also aim to launch the brand in the United Kingdom, Australia, and Europe, along with expanding in the domestic market. On average, Bikanervala Restaurants see over 1 crore (10 million) visitors each month.
Naveen, Director of Bikanervala, Hyderabad, stated that Bikanervala is India’s most popular brand for traditional Indian sweets, snacks, and pan-Indian cuisine. The brand has more than 200 outlets in India, USA, Canada, UAE, Qatar, New Zealand, Singapore, and Nepal.
Expansion is a key part of their marketing strategy. By expanding their presence, they aim to increase their customer base and strengthen their brand. Their goal is to use this expansion to drive customer engagement.
Aramgarh is now the 7th outlet in Hyderabad. The other outlets are located in Banjara Hills, Hyderguda, Kondapur, Khairtabad (Prasad Mall IMAX), and RGI International Airport.
