Treasure Global Inc., a tech company listed on NASDAQ as TGL, has revealed a bold move by launching a $100 million digital asset treasury strategy. The aim is to invest in popular digital currencies like Bitcoin (BTC) and Ethereum (ETH) to protect against economic uncertainties.
The strategy is funded by $50 million from current equity financing deals and the remaining amount from new institutional commitments. Apart from acquiring BTC and ETH for treasury purposes, Treasure Global plans to include regulated stablecoins as well.
Treasure Global’s CEO, Carlson Thow, emphasized that the company’s capital deployment aligns with infrastructure scalability and platform utility. By integrating blockchain assets into the balance sheet and incorporating real-time data intelligence, the company aims to build a digital ecosystem for recurring revenue and long-term capital efficiency.
The move by Treasure Global to embrace Bitcoin and Ethereum reflects a broader trend of institutional investors adopting digital assets. Over 223 entities currently hold 3.39 million BTC, inspired by companies like Strategy and Japan’s Metaplanet.
The crypto regulatory landscape in the United States has improved, making it easier for institutions to embrace crypto assets. Recently, JPMorgan announced plans to allow wealthy clients to use crypto assets as collateral for loans.
The increasing demand for digital assets is expected to create a supply vs. demand shock, potentially triggering a significant upward price movement in the near future.
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