Quick commerce platform Swiggy Instamart has revealed some of its biggest purchases made by users across Indian cities in 2025, showcasing unusual spending patterns on everyday items and luxury products.
A Bengaluru user emerged as one of the top spenders, purchasing ₹4.36 lakh worth of noodles through the platform. The data highlights the growing trend of bulk buying through quick commerce apps.
In Mumbai, another customer spent a staggering ₹16.3 lakh on Red Bull Sugar Free energy drinks, marking one of the highest single-category purchases on the platform. The purchase indicates either bulk stocking or high regular consumption of the beverage.
Pet owners also made significant purchases, with a Chennai user spending ₹2.41 lakh on pet supplies throughout the year. The purchase pattern reflects the increasing willingness of pet parents to use quick commerce for their pets’ needs.
One particularly interesting order from Bengaluru combined luxury with simplicity. A customer ordered a ₹1.7 lakh iPhone along with a ₹178 lime soda, demonstrating the diverse product range available on the platform.
Fitness enthusiasts also featured prominently in the data. A Noida user invested ₹2.8 lakh on protein products, placing orders for 1,343 protein items throughout the year. This highlights the platform’s popularity among health-conscious consumers.
The data also revealed personal care spending patterns, with a Chennai user placing 228 separate orders for condoms, totalling ₹1 lakh in spending on the category.
These purchases reflect the expanding role of quick commerce platforms in Indian consumers’ lives, moving beyond groceries and daily essentials to include high-value electronics, bulk purchases, and specialized products. The data demonstrates how users are increasingly comfortable making significant purchases through delivery apps.
The spending patterns also indicate changing consumer behavior, with users preferring the convenience of doorstep delivery even for expensive items and bulk orders. Swiggy Instamart has positioned itself as a platform offering everything from affordable daily needs to premium products, with delivery typically promised within minutes.
